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Brandjack: How your reputation is at risk from brand pirates and what to do about it PDF




by Q. Langley : Brandjack: How your reputation is at risk from brand pirates and what to do about it

ISBN : # | Date : 2016-04-30

Description :

PDF-46441 | Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking – when organizations lose control of their brand’s image online. Combining crisis communication and social media, this book charts the trend’s growth, offering advice to those who find themselves at the mercy of brand pirates…. Brandjack: How your reputation is at risk from brand pirates and what to do about it


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Outsell Your Competition Consultative Strategies PDF 1ace21c0b

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Outsell Your Competition: Consultative Selling Strategies for the 21st Century PDF




by Robin Fielder : Outsell Your Competition: Consultative Selling Strategies for the 21st Century

ISBN : #0077099370 | Date : 2001-11-01

Description :

PDF-98257 | “Outsell Your Competition is truly packed with sales tips and winning `how to’s’.I immediately ordered 200 copies for my National Sales Management Team.A compulsive read.”- Ian Stuart, Director of Network Sales, Lombard”This book is an inspiration – as alive and powerful as being face to facewith the author himself. If you can’t get in front of him, I recommend you get thisbook in front of you.”- … Outsell Your Competition: Consultative Selling Strategies for the 21st Century


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[Pub.24TKB] Outsell Your Competition: Consultative Selling Strategies for the 21st Century PDF | by Robin Fielder


Outsell Your Competition: Consultative Selling Strategies for the 21st Century by by Robin Fielder

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Trend Driven Innovation Accelerating Customer Expectations PDF 2d7a42847

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Trend-Driven Innovation: Beat Accelerating Customer Expectations PDF




by Henry Mason : Trend-Driven Innovation: Beat Accelerating Customer Expectations

ISBN : #1119076315 | Date : 2015-10-05

Description :

PDF-c6b4d | Trend-Driven InnovationBeat accelerating customer expectations.Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looki… Trend-Driven Innovation: Beat Accelerating Customer Expectations


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[Pub.52Ohf] Trend-Driven Innovation: Beat Accelerating Customer Expectations PDF | by Henry Mason


Trend-Driven Innovation: Beat Accelerating Customer Expectations by by Henry Mason

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Strategy Marketing Marks Study Guides PDF 7b3539d44

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Strategy and Marketing (Good Mark’s Study Guides) PDF




: Strategy and Marketing (Good Mark’s Study Guides)

ISBN : #9810804032 | Date : 2008-04-01

Description :

PDF-30aff | … Strategy and Marketing (Good Mark’s Study Guides)


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Navigating New Retail Landscape Developments PDF 77ed66e02

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Navigating the New Retail Landscape: A Guide to Current Trends and Developments PDF




by Alan Treadgold : Navigating the New Retail Landscape: A Guide to Current Trends and Developments

ISBN : #0198745753 | Date : 2016-08-30

Description :

PDF-67b73 | The retail industry globally is in the early stages of an era of profound, perhaps unprecedented, change. This book is intended to serve as a robust and practical guide to leaders of enterprises tasked with both understanding and delivering success in the new landscape of retailing. The book firstly describes the major directions and drivers of change that define the new global landscape of retai… Navigating the New Retail Landscape: A Guide to Current Trends and Developments


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[Pub.04eTy] Navigating the New Retail Landscape: A Guide to Current Trends and Developments PDF | by Alan Treadgold


Navigating the New Retail Landscape: A Guide to Current Trends and Developments by by Alan Treadgold

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Brand Strategy Collection Lara Fawzy PDF 5b3424cce

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Brand Strategy (Collection) PDF




by Lara Fawzy : Brand Strategy (Collection)

ISBN : #013282390X | Date : 2011-03-31

Description :

PDF-10743 | Six Rules for Brand Revitalization teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald’s(R). Larry Light, the Global Chief Marketing Officer who spearheaded McDonald’s breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of suc… Brand Strategy (Collection)


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[Pub.65QUn] Brand Strategy (Collection) PDF | by Lara Fawzy


Brand Strategy (Collection) by by Lara Fawzy

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Market Value Process Bridging Shareholder PDF 245afb7ac

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The Market Value Process: Bridging Customer & Shareholder Value PDF




by Alan S. Cleland : The Market Value Process: Bridging Customer & Shareholder Value

ISBN : #0787902756 | Date : 1996-08-14

Description :

PDF-1fed5 | Discover a unique, cross-functional approach to developing strategy Earn the loyalty of your customers and the allegiance of your shareholders at the same time. The Market Value Process provides a groundbreaking, practical approach to linking customer and shareholder value in a marketplace where price-cutting is king. It details a twelve-step framework for determining how well customer needs are … The Market Value Process: Bridging Customer & Shareholder Value


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[Pub.06OYQ] The Market Value Process: Bridging Customer & Shareholder Value PDF | by Alan S. Cleland


The Market Value Process: Bridging Customer & Shareholder Value by by Alan S. Cleland

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Summary Marketing Review Analysis Marshalls Ebook PDF E233a456f

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Summary: 80/20 Sales and Marketing: Review and Analysis of Marshall’s Book PDF




by BusinessNews Publishing : Summary: 80/20 Sales and Marketing: Review and Analysis of Marshall’s Book

ISBN : # | Date : 2014-10-28

Description :

PDF-2d711 | The must-read summary of Perry Marshall’s book: “80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More”. This complete summary of the ideas from Perry Marshall’s book “80/20 Sales and Marketing” explains how 80{96692676336987607a0ab1eb046ca4ae2ce71fce04e0357914dd32f589d30eb2} of your results will come from 20{96692676336987607a0ab1eb046ca4ae2ce71fce04e0357914dd32f589d30eb2} of your efforts and this principle can be applied to any area of life. The author states that this concept is an es… Summary: 80/20 Sales and Marketing: Review and Analysis of Marshall’s Book


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[Pub.03QCe] Summary: 80/20 Sales and Marketing: Review and Analysis of Marshall’s Book PDF | by BusinessNews Publishing


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Managing Salespeople Business Owners Guide PDF C52e90f15

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Managing Salespeople: The Business Owner’s Guide PDF




by Philip Gerber : Managing Salespeople: The Business Owner’s Guide

ISBN : #1600051812 | Date : 2010-04-05

Description :

PDF-acd04 | Small business owner, this is for you! You know your product or service like the proverbial back of your hand. Now you are all set to take your business to the next level. You already know how you must go about this: you need to focus your personal energy and attention on running operations and hire someone who can sell–not just anybody, but a salesperson who will go out there and sell with the s… Managing Salespeople: The Business Owner’s Guide


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[Pub.81iXC] Managing Salespeople: The Business Owner’s Guide PDF | by Philip Gerber


Managing Salespeople: The Business Owner’s Guide by by Philip Gerber

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Fixed Mobile Convergence Service Integration Substitution PDF E0cb50868

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Fixed-mobile Convergence: Service Integration and Substitution (Ovum Report) PDF




by Alex Nourouzi : Fixed-mobile Convergence: Service Integration and Substitution (Ovum Report)

ISBN : #1902566149 | Date : 1999-06

Description :

PDF-de70d | … Fixed-mobile Convergence: Service Integration and Substitution (Ovum Report)


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[Pub.76Xtl] Fixed-mobile Convergence: Service Integration and Substitution (Ovum Report) PDF | by Alex Nourouzi


Fixed-mobile Convergence: Service Integration and Substitution (Ovum Report) by by Alex Nourouzi

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Stop Selling Start Partnering Customers PDF 59a69fa71

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Stop Selling, Start Partnering: The New Thinking About Finding and Keeping Customers PDF




by Larry Wilson : Stop Selling, Start Partnering: The New Thinking About Finding and Keeping Customers

ISBN : #0471133639 | Date : 1994-12-01

Description :

PDF-977e7 | “There’s only one Larry Wilson . . . number one when it comes to the art of selling.” –Warren Bennis, University Professor and Distinguished Professor of Business Administration University of Southern California “Stop Selling, Start Partnering will help you take a fresh look at your selling activities whether you are in the boardroom, face to face with customers, or anywhere in between.”–Harvey… Stop Selling, Start Partnering: The New Thinking About Finding and Keeping Customers


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Stop Selling, Start Partnering: The New Thinking About Finding and Keeping Customers by by Larry Wilson

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Managing Commerce Business J Botha PDF 65a710085

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Managing e-commerce in business PDF




by J. Botha : Managing e-commerce in business

ISBN : #1485102200 | Date : 2016-02-01

Description :

PDF-78cdc | Information and Communication Technology (ICT) is indispensable in the spheres of business, government, education and entertainment. It makes internet marketing, e-government, e-learning and online chat services possible, as well as e-commerce. Today, no business training is complete without covering at least the basics of e-commerce. But although e-commerce opens up new opportunities, it also pre… Managing e-commerce in business


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Managing e-commerce in business by by J. Botha

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Selling Invisible Field Modern Marketing PDF Aa49cc33d

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Selling the Invisible: A Field Guide to Modern Marketing PDF




by Harry Beckwith : Selling the Invisible: A Field Guide to Modern Marketing

ISBN : #0752821032 | Date : 1999-02-20

Description :

PDF-2d787 | Begins with the core problem of service marketing; service quality and suggests how to learn what you must improve, with examples of what works. Covers service marketing fundamentals; defining what business you really are in and what people really are buying, positioning your service, understanding customers and buying behaviour, and communicating…. Selling the Invisible: A Field Guide to Modern Marketing


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[Pub.82msK] Selling the Invisible: A Field Guide to Modern Marketing PDF | by Harry Beckwith


Selling the Invisible: A Field Guide to Modern Marketing by by Harry Beckwith

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Play Bigger Dreamers Innovators Dominate PDF 002a86882

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Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets PDF




by Kevin Maney : Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

ISBN : #1504735277 | Date : 2016-06-14

Description :

PDF-f26c8 | In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of ”category kings”– companies that give us new ways of living, thinking, or doing business, often solving problems we didn’t know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of … Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets


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Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by by Kevin Maney

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Brand Advocate Strategy Driven Workbook PDF 462141092

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The Brand Advocate: A Strategy-Driven Workbook PDF




by William Nissim : The Brand Advocate: A Strategy-Driven Workbook

ISBN : #0595376193 | Date : 2005-12-21

Description :

PDF-2c1e9 | What is a brand advocate and how do you become one? Author Bill Nissim answers these questions and shows you how to become a successful brand advocate in the strategy-driven workbook, The Brand Advocate.In each chapter, Nissim unveils the essentials of branding while encouraging you to reflect on your current situation. More importantly, the book compels you to actively respond to his questions by… The Brand Advocate: A Strategy-Driven Workbook


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[Pub.72XBp] The Brand Advocate: A Strategy-Driven Workbook PDF | by William Nissim


The Brand Advocate: A Strategy-Driven Workbook by by William Nissim

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