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Competitor Targeting: Winning the Battle for Market and Customer Share PDF




by Ian H. Gordon : Competitor Targeting: Winning the Battle for Market and Customer Share

ISBN : #0471644102 | Date : 2001-11-29

Description :

PDF-74c68 | Powerful weapons for waging and winning the business war Most books on competitive intelligence are full of vague theoretical constructs regarding information gathering and storage. This book, on the other hand, gets right down to the nitty-gritty, with proven techniques for identifying and laying waste to a company’s most serious competitors. Readers learn why going on the offensive rather than j… Competitor Targeting: Winning the Battle for Market and Customer Share


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[Pub.29pqh] Competitor Targeting: Winning the Battle for Market and Customer Share PDF | by Ian H. Gordon


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Strategy Distribution Management Association Professional PDF 87a5b4efe

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The Strategy of Distribution Management: Published in association with the Chartered Institute of Marketing A Professional Development Series title PDF




by Martin Christopher : The Strategy of Distribution Management: Published in association with the Chartered Institute of Marketing A Professional Development Series title

ISBN : #0750603674 | Date : 1986-01-15

Description :

PDF-e99b4 | In the search for improved profitability one area which can provide substantial opportunities, and yet is frequently neglected, is distribution. This book is about the managerial issues surrounding the creation and implementation of strategies that canlead to a greater cost-effectiveness in distribution. This book will be relevant to people involved in all aspects of marketing since, by the very… The Strategy of Distribution Management: Published in association with the Chartered Institute of Marketing A Professional Development Series title


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CIM Study Text Strategic Management PDF 43f83903c

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CIM Study Text: Strategic Marketing Management Paper 11, Diploma PDF




by The CIM : CIM Study Text: Strategic Marketing Management Paper 11, Diploma

ISBN : #075174090X | Date : 1999-05

Description :

PDF-a41b1 | This study text focuses on planning and control in strategic marketing management. It is part of a range of CIM study texts launched in 1991, with practice and revision kits added in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners…. CIM Study Text: Strategic Marketing Management Paper 11, Diploma


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[Pub.51tlR] CIM Study Text: Strategic Marketing Management Paper 11, Diploma PDF | by The CIM


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One to One B2B: Customer Development Strategies for the Business-to-business World PDF




by Don Peppers : One to One B2B: Customer Development Strategies for the Business-to-business World

ISBN : #1841123129 | Date : 2001-11-06

Description :

PDF-37ac4 | In a series of richly detailed case studies, the authors paint vivid portraits of B2B organizations wrestling with front–burner issues such as channel complexity, customer valuation, account development, sales force automation, knowledge–based selling, and new modes of compensation. They squarely tackle the question of how much technology is too much, arguing that one shouldna t ask “How can you… One to One B2B: Customer Development Strategies for the Business-to-business World


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Cim Diploma Strategic Marketing Management PDF 0e511b1cb

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Cim Diploma – Paper 11: Strategic Marketing Management – Planning and Control: Study Text (2002) (CIM Study Text: Diploma) PDF




by BPP : Cim Diploma – Paper 11: Strategic Marketing Management – Planning and Control: Study Text (2002) (CIM Study Text: Diploma)

ISBN : #0751741353 | Date : 2002-08-30

Description :

PDF-bc161 | This study text focuses on planning and control in strategic marketing management. It is part of a range of CIM study texts which carry the full recommendation of the CIM examiners…. Cim Diploma – Paper 11: Strategic Marketing Management – Planning and Control: Study Text (2002) (CIM Study Text: Diploma)


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[Pub.05Mwz] Cim Diploma – Paper 11: Strategic Marketing Management – Planning and Control: Study Text (2002) (CIM Study Text: Diploma) PDF | by BPP


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Think Like Your Customer, 4-cd set: A Winning Strategy to Maximize Sales PDF




by Bill Stinnett : Think Like Your Customer, 4-cd set: A Winning Strategy to Maximize Sales

ISBN : #1933309288 | Date : 2006-11-06

Description :

PDF-709a3 | How to capture customers by learning to think the way they do. In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to do what the most successful fishermen and hunters do – think like their prey. Stinnett’s clients include General Electric, Microsoft, Verizon, American Express, and other major corporations…. Think Like Your Customer, 4-cd set: A Winning Strategy to Maximize Sales


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Luxury Sales Force Management: Strategies for Winning Over Your Brand Ambassadors PDF




by M. Merk : Luxury Sales Force Management: Strategies for Winning Over Your Brand Ambassadors

ISBN : #1137347430 | Date : 2014-02-19

Description :

PDF-5c422 | The sales team can often make or break the success of new brands or products. This comprehensive guide provides strategies, models and checklists to help managers and directors strengthen the relationships of their firm’s sales force with their own or other brands, maximizing turnover and profit in the long run…. Luxury Sales Force Management: Strategies for Winning Over Your Brand Ambassadors


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Crush Price Objections: Sales Tactics for Holding Your Ground and Protecting Your Profit (Business Books) PDF




by Tom Reilly : Crush Price Objections: Sales Tactics for Holding Your Ground and Protecting Your Profit (Business Books)

ISBN : #0071664661 | Date : 2010-02-15

Description :

PDF-bc920 | Hold the line on price in every transaction― from the leading expert on Value-Added Selling! These days it seems like we’re always in a buyer’s market. But even at a time when the word value is used interchangeably with cheap and the Internet is a bargain hunter’s paradise, there are ways for sales professionals to regain the upper hand. In Crush Price Objections, Tom Reilly, bestselling … Crush Price Objections: Sales Tactics for Holding Your Ground and Protecting Your Profit (Business Books)


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Direct Marketing Success Business Strategy PDF 6423dbe33

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Direct Marketing Success: What Works and Why (Wiley Series on Business Strategy) PDF




by Freeman F. Gosden : Direct Marketing Success: What Works and Why (Wiley Series on Business Strategy)

ISBN : #0471822140 | Date : 1985-10-21

Description :

PDF-662be | For people who are thinking of starting a mail order business, or those involved in or planning to get into the direct marketing industry, this nuts-and-bolts guide explains the “how” and the “why” of the concepts and the techniques that make direct marketing work. Direct Marketing Success shows why list selection is crucial, and then shows how to do it, how direct mail can dramatically increa… Direct Marketing Success: What Works and Why (Wiley Series on Business Strategy)


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[Pub.22rCG] Direct Marketing Success: What Works and Why (Wiley Series on Business Strategy) PDF | by Freeman F. Gosden


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Applied Marketing Strategy – The Rocker Hotel Sunderland PDF




by Miriam Mennen : Applied Marketing Strategy – The Rocker Hotel Sunderland

ISBN : #3640570227 | Date : 2010-03-21

Description :

PDF-252e5 | Project Report from the year 2007 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 84 {96692676336987607a0ab1eb046ca4ae2ce71fce04e0357914dd32f589d30eb2} – A, University of Sunderland, course: Strategic Marketing Management, language: English, abstract: The conducted marketing plan is hoping to achieve and support the hotel’s major objective, which is to “aim for perfection in hospitality.” (Tavis… Applied Marketing Strategy – The Rocker Hotel Sunderland


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The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) PDF




: The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319108727 | Date : 2014-10-27

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PDF-e1f50 | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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Consumer Behaviorand Marketing Strategy Olson PDF 2a67d8a81

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Consumer Behaviorand Marketing Strategy PDF




by J. Paul/ Olson, Jerry C. Peter : Consumer Behaviorand Marketing Strategy

ISBN : # | Date : 2007-01-16

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PDF-62f82 | … Consumer Behaviorand Marketing Strategy


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Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan PDF




by Florian Kohlbacher : Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan

ISBN : #0230293395 | Date : 2016-03-08

Description :

PDF-151e2 | Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents an insight into advertising practitioners and consumers in Japan…. Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan


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ISBN : #1542404215 | Date : 2017-01-06

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PDF-bb30f | With this Catering Business Free Online Advertising Video Marketing Strategy Book you will Learn… How to Get Unlimited FREE Marketing & Advertising for massive money for your business! How to Step by Step create Money Making Videos! The secrets the pro’s use to rank on the 1st page of YouTube! Get Massive Amounts of Web Traffic and views for Your Catering Service business Videos! How t… Catering Business Free Online Advertising Video Marketing Strategy Book: Catering ServiceWebsite Traffic Secrets to Making Massive Money Now!


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Creating the #1 Sales Force: What It Takes to Transform Your Sales Culture PDF




by Jim Kasper : Creating the #1 Sales Force: What It Takes to Transform Your Sales Culture

ISBN : #1419502743 | Date : 2005-05-01

Description :

PDF-8fadc | The results are impressive: most companies using the author’s sales culture conversion process have experienced 12 to 15 percent sales growth in the very first year, and continued growth thereafter!CEOs, sales VPs, and business owners are nervously facing business conditions that are rocking the foundations of their traditional sales models. This is the story of how firms such as Honeywell, Cle… Creating the #1 Sales Force: What It Takes to Transform Your Sales Culture


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